WWE, part of TKO Group Holdings, announced its acquisition of AAA, a leading Mexican lucha libre promotion, in partnership with Mexico-based sports and entertainment holding company, Fillip. The announcement was made during the WrestleMania 41 Saturday Countdown show in Las Vegas.
AAA, founded in 1992, has been a family-operated business for over 30 years and has been home to significant talent in lucha libre history. The Peña family will continue to be involved in the next chapter of the AAA business alongside WWE and Fillip.
This transaction is subject to customary closing conditions and is expected to close in Q3 2025. The acquisition represents a strategic move for WWE to expand its global reach, particularly into the vibrant Latino market, and to access new talent pools.
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