TNL Mediagene has entered into a strategic partnership with CMoney, Taiwan’s largest stock information and financial education platform, to embed CMoney’s retail data assets into TNL’s Ad2iction Ad2 Network and AI‑powered Ad2 AI Audience (AIA) solution.
The collaboration will feed CMoney’s legally authorized and anonymized e‑invoice data—over 100 million entries per month across 120,000 retail locations—into TNL’s Data Management Platform. The Ad2 AI Agent will then link online content browsing behavior with verified offline purchase categories, channels, amounts and timing, creating a full‑funnel marketing analytics framework that can be leveraged by advertisers in Taiwan.
TNL’s focus on AI has accelerated in 2025, with the company reporting a 35.3% increase in consolidated revenue to $48.5 million in FY2024. The partnership is a key component of TNL’s strategy to deepen its AI‑driven advertising ecosystem and to capture higher‑margin data‑enabled ad solutions in a rapidly growing programmatic display market.
CMoney serves more than 10 million active users each month and has expanded into lifestyle applications such as Smoney and Fantasy Invoice, reaching over four million users. Its e‑invoice data provides granular insights into consumer purchasing behavior, enabling TNL to offer advertisers precision targeting and audience segmentation that were previously unavailable.
Roy Lai, GM of Talaria, a CMoney sub‑brand, said, “CMoney’s core mission is to help people make better financial and lifestyle decisions. By partnering with a forward‑looking media group like TNL Mediagene—combining its strong content influence with our data and AI analytics capabilities—we can extend the value of our data assets more effectively and transform data into consumer‑centric insights and services.”
The announcement was well received by investors, reflecting confidence in the partnership’s potential to enhance data‑driven advertising capabilities and to strengthen TNL’s competitive position in the Asian AdTech market.
The deal positions TNL to unlock new revenue opportunities for advertisers in Taiwan by providing richer audience insights and full‑funnel analytics, while CMoney gains a broader distribution channel for its data assets, creating a mutually reinforcing growth engine.
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