Toll Brothers has introduced a new luxury home community, Quail Ridge, at 3832 S 16th Way in Ridgefield, Washington. The development will contain 27 homes ranging from 2,790 to 3,981 square feet, with 4 to 6 bedrooms, 3 to 5 baths, and 2‑ to 4‑car garages. Prices start at $1 million, positioning the community in the upper‑mid‑range luxury segment of the Portland‑area market and reflecting the builder’s focus on high‑margin, affluent buyers.
The launch underscores Toll Brothers’ strategy to expand its luxury footprint in the Pacific Northwest, a region that has seen robust demand for high‑end housing. Ridgefield’s proximity to historic downtown, top‑rated schools, and outdoor recreation makes it an attractive location for affluent families, and the company expects sales to begin in early 2026. By adding a new community in Clark County, Toll Brothers is diversifying its geographic portfolio while tapping a market that has shown resilience amid broader housing market volatility.
A key differentiator for the new community is the Toll Brothers Design Studio, which allows buyers to customize floor plans with options such as single‑level living, daylight basements, lofts, flex rooms, and first‑floor bedrooms. This level of personalization is a hallmark of the brand and is expected to drive higher average selling prices and margin accretion, as buyers are willing to pay a premium for tailored features that fit their lifestyle.
CEO Douglas C. Yearley highlighted the company’s broader strategy in recent earnings commentary, noting that “in a difficult market, our balanced operating model, broadly diversified luxury business and strategy of prioritizing price and margin over pace continues to pay dividends.” The new Quail Ridge community aligns with that approach, offering a high‑margin product that leverages the builder’s pricing power and operational expertise.
The community’s launch is expected to contribute significantly to Toll Brothers’ revenue and margin profile in the coming years. With 27 homes at a starting price of $1 million, the project could generate upwards of $27 million in sales once fully booked, reinforcing the company’s focus on high‑margin growth in attractive markets.
The announcement reflects Toll Brothers’ continued confidence in the Pacific Northwest’s luxury housing demand, a market that has remained resilient despite broader economic headwinds. By expanding into Ridgefield, the company is positioning itself to capture a segment of buyers who value customization, quality, and location, thereby strengthening its competitive advantage in the high‑end home‑building sector.
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