Kartoon Studios announced a partnership with Shriners Children’s, a nonprofit pediatric specialty healthcare system, to make Kartoon Channel! and Ameba TV free at all Shriners Children’s locations nationwide. The partnership gives patients and families access to the company’s family‑safe, educational, and entertaining content on hospital media systems, patient tablets, and other in‑room platforms.
As part of the deal, Shriners Children’s will receive exclusive rights to use Stan Lee’s name, image, voice, and likeness in a “Shriners Children’s Superhero” fundraising campaign scheduled for April 2026. The campaign will feature Stan Lee‑inspired animations and messaging designed to inspire donors and support the organization’s pediatric care mission.
The collaboration expands Kartoon’s distribution footprint into the healthcare sector, creating a new audience channel and reinforcing the company’s strategy of monetizing its intellectual property across diverse platforms. By offering free access to its content in hospitals, Kartoon can increase brand awareness among a captive audience of patients and families, while the Stan Lee‑based campaign provides a high‑profile, goodwill‑generating opportunity that aligns with the company’s focus on family‑friendly entertainment.
Kartoon’s recent quarterly results showed revenue growth and improved operating losses, reflecting the company’s ongoing focus on cost reductions and strategic investments. The partnership is expected to support that trajectory by driving additional viewership and strengthening the company’s content library in a new distribution channel, even though the fundraising campaign itself will not generate direct revenue for Kartoon.
CEO Andy Heyward said the partnership “honors the values of both organizations and brings power and purpose to the campaign,” while Shriners Children’s chief philanthropy officer Stuart P. Sullivan noted that the collaboration “enriches patients’ experience and shares our mission with new audiences.” The deal underscores Kartoon’s commitment to expanding its reach while maintaining its family‑centric brand identity.
The partnership also positions Kartoon to capitalize on future opportunities in the healthcare and charitable sectors, where its content can serve educational and therapeutic purposes. As the company continues to grow its core segments, the Shriners Children’s collaboration adds a new dimension to its distribution strategy and reinforces its long‑term growth plan.
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