On February 18, 2025, Toast announced a new agreement with Ascent Hospitality Management, the parent company of Perkins American Food Co. and Huddle House. This partnership will see Toast Enterprise Solutions implemented across 500 restaurant locations.
The comprehensive technology rollout for Perkins and Huddle House will include Toast point-of-sale (POS) terminals, Toast Go mobile handheld devices, Kitchen Display Systems (KDS), and Toast’s Restaurant Management Suite Enterprise. Ascent Hospitality sought a modern cloud-based partner to enhance operational efficiency and guest experience.
This significant customer win underscores Toast's growing traction in the enterprise segment, demonstrating its platform's scalability and ability to meet the sophisticated needs of large, multi-unit restaurant brands. The agreement positions Toast for further market share gains within the broader hospitality industry.
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