On January 9, 2025, Toast announced a deepened commitment to the food and beverage retail sector, including convenience stores, bottle shops, and grocers. The company showcased its comprehensive retail solution at the National Retail Federation Show in New York City, signaling a strategic expansion beyond its core restaurant market.
Toast Retail is specifically designed to enable these businesses to operate more efficiently, modernize inventory management, and enhance customer experiences. This move addresses the blurring lines between traditional retail and foodservice, as 56% of consumers now consider convenience stores viable for made-to-order food.
Early indicators for this new segment are promising, with total Average Revenue Per User (ARPU) for retail customers already exceeding $10,000. This expansion into a high-potential adjacent market is expected to be a material driver of long-term growth for Toast.
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