On January 7, 2025, Toast launched its new marketing campaign, 'It's the Little Things,' in collaboration with culinary personalities Matty Matheson and Sophia Roe. The campaign is designed to highlight the intricate details that define great hospitality and how Toast's technology supports restaurants in mastering these elements.
The initiative includes a short film featuring Matty Matheson, which captures a demanding evening at an iconic Manhattan restaurant, Marea, demonstrating how Toast's platform helps maintain smooth operations. Additionally, a 5-part video series with two-time Emmy nominated chef Sophia Roe is set to roll out in early 2025, delving deeper into the nuances of culinary vision.
This campaign serves to reinforce Toast's deep understanding of the restaurant industry and its commitment to empowering restaurants to succeed. By partnering with respected industry luminaries, Toast aims to build brand affinity and showcase the tangible benefits of its integrated technology platform.
The content on BeyondSPX is for informational purposes only and should not be construed as financial or investment advice. We are not financial advisors. Consult with a qualified professional before making any investment decisions. Any actions you take based on information from this site are solely at your own risk.