On September 12, 2025, Toast announced a partnership with Bon Appétit to present its highly anticipated 2025 Best New Restaurants list, with Toast serving as the official sponsor. This collaboration aims to celebrate the freshest voices and rising talent in the restaurant industry.
The partnership highlights Toast's significant presence within the culinary world, as 14 out of the 20 restaurants recognized on Bon Appétit's list are customers utilizing the Toast platform. This demonstrates the platform's role in supporting successful new businesses.
As part of the initiative, Toast and Bon Appétit have co-created exclusive content for the print magazine, online platforms, and social media. Additionally, select Best New Restaurant honorees will offer limited-time menu items from September 15th through September 28th, 2025, further engaging diners and celebrating culinary excellence.
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