On March 25, 2025, Toast announced a partnership with acclaimed food critic Keith Lee to launch a grant program aimed at celebrating extraordinary restaurants. The collaboration will surprise three deserving restaurants with $50,000 each, totaling $150,000 in cash prizes.
Restaurants will be selected based on categories such as Commitment to Hospitality, Community Connection, and Employee Care and Engagement. This initiative is a continuation of Toast’s 'It's the Little Things' campaign, which focuses on highlighting the crucial details that define great dining experiences.
This partnership not only provides financial support to restaurants but also enhances Toast's brand reputation by associating it with community support and culinary excellence. It underscores Toast's commitment to the restaurant industry beyond just technology provision.
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