Interactive Strength Inc. (NASDAQ:TRNR) announced on November 21, 2024, that its Board of Directors has approved the purchase of up to $5 million in Bitcoin as a treasury reserve asset. This investment is limited to 25% of the company's average daily cash holdings over the three preceding calendar months.
The company views Bitcoin as a strong treasury reserve asset, recognizing its growing acceptance and investor attention as a major asset class. TRNR also plans to accept payment in digital currencies in the future.
This strategic decision marks a significant diversification of TRNR's financial assets, aiming to leverage potential asset appreciation and integrate digital currencies into its operational and financial framework.
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