Interactive Strength Inc. (NASDAQ:TRNR) announced on October 8, 2024, that it will be exhibiting its FORME equipment at the APTA Private Practice Annual Conference from October 9-12 in National Harbor, MD. This marks FORME's first entry into the medical channel, specifically physical therapy.
The medical channel is a new market for FORME, with physical therapy sessions potentially eligible for insurance reimbursement. The company's distributor, WOODWAY, has decades of experience and established sales representatives in this sector.
This strategic expansion aims to tap into a large and growing market, offering a compelling return on investment for practices installing a FORME Lift and diversifying TRNR's customer base beyond traditional fitness consumers.
The content on BeyondSPX is for informational purposes only and should not be construed as financial or investment advice. We are not financial advisors. Consult with a qualified professional before making any investment decisions. Any actions you take based on information from this site are solely at your own risk.