Interactive Strength Inc. (NASDAQ:TRNR) announced on March 27, 2025, that its FORME brand has been selected as an exclusive wellness partner for Virgin Atlantic's newly launched Clubhouse at Los Angeles International Airport (LAX). The FORME Studio will be featured in the airline's premium Zen Den.
This partnership significantly raises FORME's visibility with affluent customers and highlights the brand's seamless integration into premium hospitality and travel environments. It adds to FORME's existing hospitality customers, which include Four Seasons, Bulgari, and Mandalay Bay Resort.
The collaboration underscores FORME's appeal in luxury settings, expanding TRNR's commercial footprint and reinforcing its position as a provider of high-end connected fitness solutions.
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