T. Rowe Price announced on September 16, 2025, the launch of a new multi-pronged marketing campaign designed to emphasize how actively managed ETFs can help investors navigate market volatility. The initiative includes television, print, digital, social media, and physical activations.
The campaign features creatively designed sponsored segments that appear as simulated newscasts with images rotated 180 degrees, symbolizing market volatility. These segments include conversations with T. Rowe Price portfolio managers Jodi Love and Rob Larkins, discussing the benefits of active ETFs.
Kelly Fredrickson, Head of Global Brand and Public Relations at T. Rowe Price, stated that the campaign embraces the idea that active ETFs can help turn an 'upside down' market straight again. With 24 actively managed ETFs across equity and fixed income, this marketing push aims to drive interest and asset flows into a key strategic growth area for the firm.
The content on BeyondSPX is for informational purposes only and should not be construed as financial or investment advice. We are not financial advisors. Consult with a qualified professional before making any investment decisions. Any actions you take based on information from this site are solely at your own risk.