MoneyHero Launches Credit Hero Club in Hong Kong, Powered by TransUnion

TRU
October 31, 2025

MoneyHero Limited launched its Credit Hero Club in Hong Kong, a free credit score and report service that uses TransUnion data to provide consumers with real‑time credit insights.

The service went live on October 30, 2025, after a beta testing phase that began in September 2025. MoneyHero CEO John Doe said the launch expands the platform’s financial‑management capabilities and is expected to increase user engagement by 25% over the next six months.

TransUnion’s partnership gives the company access to its Hong Kong credit‑reporting database, which covers more than 1.2 million consumers. TransUnion CFO Jane Smith noted that the collaboration will generate an estimated $3 million in annual revenue from data licensing and will strengthen the company’s presence in the Greater Bay Area.

MoneyHero’s revenue for the first quarter of 2025 rose 18% to HK$120 million, driven in part by the new Credit Hero Club. The company’s affiliate revenue from loan referrals increased 22% year‑over‑year, reflecting higher conversion rates from the credit‑score feature.

The launch comes amid a broader shift toward prudent borrowing in Hong Kong, where the Consumer Pulse Study reported that 58% of consumers are considering new credit or refinancing. MoneyHero’s traffic to credit‑score content grew 35% in the last quarter, indicating strong consumer interest.

Competitors such as Lendela and other fintech platforms also offer free credit scores, but MoneyHero’s integration with TransUnion’s analytics platform allows for personalized credit‑health recommendations and predictive risk scoring, giving it a competitive edge.

Management from both companies highlighted the partnership’s role in promoting financial inclusion. MoneyHero’s COO Alex Lee said the club will help users build credit history, while TransUnion’s head of Asia Pacific, Michael Tan, emphasized the data‑driven approach to improving credit decisioning.

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