A new TransUnion analysis, released on December 5, 2024, found that 4.6% of attempted ecommerce transactions globally were suspected to be Digital Fraud during the Cyber Five period (Thanksgiving to Cyber Monday) in 2024. This marks a decrease from 6.0% during the same period in 2023.
For attempted ecommerce transactions originating from the U.S., the suspected Digital Fraud rate was 4.2%, down from 5.8% in 2023. The average number of suspected Digital Fraud attempts globally was 30.2% lower than the prior year's holiday period.
Steve Yin, global head of fraud at TransUnion, noted that factors such as the late U.S. Thanksgiving holiday and the lengthening of the holiday shopping season contributed to the decline. The analysis emphasizes the ongoing need for online retailers to implement holistic fraud solutions to protect legitimate transactions while minimizing disruptions.
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