TransUnion announced on April 21, 2025, the appointment of Brian Silver as Executive Vice President of Marketing Solutions, effective April 7, 2025. Silver will report to Chief Global Solutions Officer Mohamed Abdelsadek and will be responsible for driving the vision, strategy, and innovation behind TransUnion’s TruAudience® products.
TruAudience® offers a suite of privacy-first identity resolution, data enrichment, audience targeting, and advanced analytics solutions. Silver's deep knowledge and 25 years of experience in identity-based digital marketing, including his previous role as Global Vice President at Oracle Advertising, are expected to be instrumental in addressing evolving marketing challenges.
Mohamed Abdelsadek noted that Silver's expertise is essential in steering innovation to identify audiences and measure campaigns effectively in a privacy-focused environment. This key executive appointment aims to strengthen TransUnion's competitive position and drive growth within its marketing solutions portfolio.
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