TransUnion Canada announced on March 19, 2025, the launch of its TruVision® Trended Risk Score, designed to expand credit access for new Canadians and those new to the credit market. This new score provides a broader view of a person’s payment behavior and creditworthiness by leveraging new algorithms and attributes.
The TruVision Trended Risk Score utilizes data that captures how consumer credit spending and payment patterns have evolved, allowing lenders to better predict future risk for New-to-Credit (NTC) consumers. NTC consumers accounted for 28% of new credit cards opened and 22% of all credit products opened in 2024.
Juan Sebastian D’Achiardi, regional president of TransUnion Canada, stated that this solution will help consumers build their credit profiles quicker and gain access to more credit opportunities. It also enables lenders to more confidently offer a wider range of products and services to growing segments like Gen Z, whose overall credit balances increased 29.5% year-over-year to $142 billion as of December 2024.
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