Intent IQ, TransUnion, and Involved Media announced on September 17, 2025, the results of a campaign collaboration that showcased the power of audience amplification in cookieless environments. The collaboration unlocked nearly 40% more conversions from targeted cookieless iPhone and Safari users.
This achievement is significant as marketers face mounting challenges due to signal loss, privacy shifts, and fragmented identity solutions in the digital advertising landscape. The results validate the performance impact of reaching consumers across these challenging environments.
The success of this collaboration strengthens the value proposition of TransUnion's TruAudience products, which provide privacy-first identity resolution, data enrichment, and audience targeting solutions. It demonstrates TransUnion's ability to deliver effective marketing outcomes for clients in an evolving digital ecosystem.
The content on BeyondSPX is for informational purposes only and should not be construed as financial or investment advice. We are not financial advisors. Consult with a qualified professional before making any investment decisions. Any actions you take based on information from this site are solely at your own risk.