TransUnion's latest quarterly Insurance Personal Lines Trends and Perspectives Report, released on February 18, 2025, revealed that both auto and property insurance shopping saw 20% year-over-year increases in Q4 2024. This surge was primarily driven by consumers actively seeking lower rates.
The report also highlighted the indispensable nature of traffic court data, estimating that 11% of drivers have a ratable violation identifiable by these records but absent from state motor vehicle records (MVRs). Accessing this data through solutions like TransUnion’s TruVision™ Driving History can significantly improve lead quality and increase customer lifetime value for insurers.
Patrick Foy, senior director of strategic planning for TransUnion’s Insurance business, emphasized that the current market offers great potential for acquisition. He advised insurers to leverage data segmentation to market to the best potential customers, underscoring the value of TransUnion's data and analytics in this sector.
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