On September 24, 2025, Acxiom announced the launch of ‘True Intelligence,’ a new measurement solution that combines Interpublic’s Interact operating system, Acxiom’s Real ID, and The Trade Desk’s Kokai media‑buying platform.
The solution is designed to give marketers deeper insights into the real‑world impact of their digital and connected TV advertising, leveraging The Trade Desk’s data‑driven platform to deliver more precise measurement and attribution.
By partnering with Acxiom, The Trade Desk expands its measurement capabilities, potentially enhancing client value and strengthening its competitive position in programmatic advertising.
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