TTEC Holdings announced a significant expansion of its Egypt operations, committing to add 3,500 employees to its Cairo delivery hub by 2029. The company signed a memorandum of understanding with the Information Technology Industry Development Agency (ITIDA) to scale its Maadi Technology Park facility, which currently houses more than 500 staff.
The expansion will broaden Cairo’s service portfolio to include 11 language capabilities and position the hub as a world‑class center for omnichannel customer experience and AI‑enabled solutions. The move aligns with TTEC’s strategy to deepen its offshore delivery footprint and support global clients seeking advanced CX technology.
The announcement follows TTEC’s first entry into Egypt in 2023 and the opening of its Maadi facility in early 2025. The company’s Q3 2025 financial results showed revenue of $519.1 million, a 1.9% decline from $529.4 million in Q3 2024, and a net loss of $11.1 million versus $19.0 million in the prior year. Adjusted EBITDA fell to $43.4 million, down from $50.3 million, reflecting margin compression amid investment in new capabilities.
Management highlighted the strategic importance of the expansion. John Abou, President of TTEC Engage, said, “Egypt has become an essential part of our global delivery network. The strength of Egypt’s multilingual talent, combined with the support we’ve received from ITIDA and the Egyptian government, positions Cairo as a world‑class hub for delivering the future of customer experience.” CEO Ken Tuchman noted that while macro‑economic headwinds are slowing demand, the company’s focus on AI and digital services is expected to drive long‑term growth.
The expansion is expected to strengthen both TTEC Engage and TTEC Digital segments. By increasing capacity in AI‑enabled CX services, the company aims to capture higher‑margin opportunities and accelerate adoption of its digital platforms among existing and new clients. The additional workforce will also support the company’s goal of expanding its omnichannel offerings across multiple languages, enhancing service quality and reducing delivery costs through economies of scale.
The move underscores Egypt’s growing role as a global offshoring destination. ITIDA’s CEO Eng. Ahmed Elzaher remarked, “TTEC’s continued investment reinforces Egypt’s position as a leading destination for global offshoring and digital services. We look forward to deepening our partnership as TTEC scales its presence in Cairo.” The partnership reflects a broader national strategy to attract multinational firms through supportive regulatory frameworks and a skilled, multilingual talent pool.
While the expansion signals strong growth intent, it also highlights the company’s need to manage cost pressures and maintain profitability. The Q3 2025 results showed margin compression, and the company’s guidance for the remainder of the year remains cautious, reflecting uncertainty in client demand and the need to balance investment with earnings stability.
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