Informa TechTarget announced a strategic partnership with Demandbase, a leading account-based go-to-market (GTM) platform for B2B enterprises, on April 1, 2025. This collaboration aims to help mutual customers achieve better business outcomes and return on investment from their account-based marketing (ABM) initiatives.
The partnership involves a direct integration of Informa TechTarget’s Account Intent Feeds with Demandbase One™. This integration allows marketers to leverage both Informa TechTarget’s first-party account-level intent data and Demandbase’s third-party data to double-verify in-market accounts and identify active buying group members.
This combined capability empowers GTM teams to prioritize and engage the most relevant accounts earlier in the buyer’s journey, leading to improved conversion rates and shorter sales cycles. The integration is already delivering results for select customers, with general access expected by April 22, 2025.
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