Zynga Inc., a wholly-owned publishing label of Take-Two Interactive Software, Inc., announced on October 30, 2024, the launch of Multi-Table Tournaments for its popular mobile game, Zynga Poker. This new feature allows players to compete in real-time across multiple tables for large in-game chip prize pools, marking a significant evolution for the 17-year-old title.
The introduction of Multi-Table Tournaments is a direct response to community feedback, aiming to provide a high-stakes tournament setting that is popular in live and online poker. Players have the opportunity to progress to a final table and win trillions of in-game chips, representing the largest tournament prize pools in the game’s history.
This initiative is expected to drive increased player engagement and recurrent consumer spending for Zynga Poker, a key mobile franchise for Take-Two. The continuous addition of new features to established titles is part of Zynga's strategy to maintain and grow its mobile audience.
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