Zynga Inc., a wholly-owned publishing label of Take-Two Interactive Software, Inc., announced on February 4, 2025, that its Puzzle RPG 'Game of Thrones: Legends' is hosting 'The Dragon Egg Hunt.' This social-led sweepstakes utilizes Google Maps Platform’s Photorealistic 3D tiles, marking the first time a game developer has used this technology.
Participants in the global treasure hunt navigate a custom Google Maps experience to find virtual dragon eggs in real-world locations, discovering in-game rewards along the way. This immersive approach blends the 'Game of Thrones' universe with real-world exploration, enhancing player engagement.
This initiative represents an innovative marketing and engagement strategy for a mobile title, leveraging cutting-edge technology to attract and retain players. It demonstrates Zynga's commitment to creative solutions in a competitive mobile gaming market.
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