Twilio announced the general availability of several key platform innovations, including Event Triggered Journeys in Twilio Engage, Data Residency for Email (EU), and WhatsApp Business Calling. These updates aim to deliver faster, more personalized, secure, and compliant experiences for global customers by combining communications, data, and AI.
Event-Triggered Journeys within Twilio Segment enable businesses to dynamically respond to customer intent signals in real time with rich context from their data warehouses. This moves beyond traditional audience-based approaches to power more personalized messaging experiences across channels.
Data Residency for Email (EU) ensures that communications and associated recipient data remain mostly contained within regional borders, addressing critical compliance and control needs for businesses operating in the EU. This capability supports customer trust, especially as 61% of consumers do not believe brands use their data in their best interest.
WhatsApp Business Calling is now generally available on Twilio’s Programmable Voice Platform, allowing businesses to communicate with consumers via WhatsApp for both messaging and voice within a single conversation. This simplifies deployment and enables fluid transitions between communication channels, enhancing customer engagement.
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