Twilio Inc. has been positioned in the Leaders Category of the IDC MarketScape for Worldwide Customer Data Platforms focused on B2C users for 2024-2025. This recognition highlights Twilio Segment's strengths in AI innovation, unified profiles, and data management.
The evaluation considered several criteria, including real-time personalization, generative AI, and data activation, as well as the company's overall vision and strategy. Customers such as Camping World, CrossFit, Domino’s, and Fender utilize Twilio Segment’s CDP to enhance their customer engagement.
The IDC MarketScape specifically noted Twilio Segment's ability to integrate customer, communications, and external data to provide contextual insights for B2C real-time personalization and customer service. This leadership position reinforces Twilio's competitive standing in the evolving customer engagement market.
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