Twilio announced a partnership with Singtel, Asia’s leading communications technology group, to offer businesses in Singapore secure and branded Rich Communications Services (RCS) messaging. This collaboration enables businesses to connect with customers directly in their mobile inboxes.
The initiative addresses rising consumer expectations for data privacy and security, with Twilio's 2024 Consumer Preferences report indicating that 79% of Singapore consumers trust a brand's communication more if it includes a verification badge. RCS messaging provides an enhanced alternative to SMS, bridging traditional messaging with interactive experiences.
Singapore marks the first Asian country where Twilio is offering RCS Business Messaging (RBM), expanding its global footprint. Businesses in other regions, including the United States, France, Germany, and the United Kingdom, are already utilizing Twilio's RBM solutions to improve customer engagement.
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