Texas Roadhouse, Inc. announced a partnership with West Madison Foods to launch a new line of Texas Roadhouse Dairy Dips. These ready-to-eat, refrigerated dips, inspired by the restaurant's iconic appetizers, became available exclusively at Walmart starting May 12, 2025.
The new product line features three authentic varieties, each available in 12 oz. tubs, aiming to bring the flavors of Texas Roadhouse into consumers' homes. This initiative follows the successful introduction of Mini Rolls and Buttery Spreads in the retail space.
CEO Jerry Morgan stated that this partnership is part of Texas Roadhouse's strategy to engage with loyal and potential guests in the retail channel. The expansion into consumer packaged goods leverages the brand's recognition and provides new revenue streams.
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