Under Armour is implementing a multi-pronged approach to its tariff strategy, as confirmed by CFO Dave Bergman. This proactive stance is designed to address the potential financial impacts of evolving trade policies and minimize country-specific tariff exposure.
A key component of this strategy involves diversifying the company's sourcing footprint. By reducing reliance on single regions, Under Armour aims to build greater resilience into its supply chain and lessen the effects of tariffs imposed on goods from specific countries.
This strategic initiative is crucial for maintaining profitability and managing product costs in a volatile global trade environment. The company's efforts to adapt its sourcing and operational models demonstrate a commitment to navigating external economic headwinds.
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