Under Armour has partnered with UNLESS to launch a new regenerative plant-based sportswear collection, which debuted at Milan Design Week. This collection features hoodies, T-shirts, and shorts crafted from natural fibers, designed to decompose without leaving toxic residue or microplastics.
The collaboration underscores Under Armour's commitment to innovation in sustainability, aiming to drive a transformative shift in the apparel industry. Eric Liedtke, Under Armour Brand President, stated that the collection is 'designed to decompose rather than pollute,' reflecting a focus on environmental responsibility.
This initiative is significant as it addresses growing consumer demand for sustainable products and positions Under Armour as a leader in developing eco-friendly athletic wear. The introduction of such a collection can enhance brand image and attract a segment of consumers prioritizing environmental impact.
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