The Division Bench of the Delhi High Court ruled in favor of Under Armour Inc. in a trademark infringement case against 'Aero Armour,' overturning a previous decision and granting interim relief. The court found deceptive similarity and a likelihood of confusion between the marks 'Under Armour' and 'Aero Armour'/'Aero ARMR'.
The ruling emphasized the concept of 'initial interest confusion,' stating that even a brief association of the infringing marks with Under Armour's marks by a customer constitutes trademark infringement. This decision reinforces the legal protection afforded to globally recognized brands under Indian law.
This outcome is significant for Under Armour as it safeguards its brand equity and market position in India, a growing international market. The court's clarification on trademark law principles, particularly regarding composite marks and dominant elements, sets an important precedent for intellectual property protection.
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