Albertsons Companies announced a partnership with Uber Technologies on November 12, 2025 that will make Uber One perks available to every one of its 48.7 million loyalty members, both free and paid. The deal marks the first time a major U.S. grocer has offered Uber One benefits to its entire loyalty base.
Under the agreement, Albertsons’ free “for U” members receive a three‑month extended free trial of Uber One, while subscribers to the paid FreshPass program enjoy six months of free access. The perks are available immediately across all Albertsons banners, including Kroger‑owned stores, and are integrated directly into the loyalty app and website.
The partnership deepens Albertsons’ value proposition by adding mobility and delivery benefits to its loyalty program, which has historically focused on digital coupons, personalized deals, and a points‑based rewards system. Management said the move “helps us earn customers for life by delivering value, ease and convenience wherever possible.” Uber’s head of grocery and retail for North America noted that the expanded collaboration “makes shopping easier and more rewarding” for Albertsons customers and expands Uber’s reach in the grocery‑delivery market.
Strategically, the deal aligns with Uber’s “super app” vision, positioning the company to capture a larger share of the growing grocery‑delivery segment. By tapping into Albertsons’ established customer base, Uber can increase usage of its delivery and ride‑sharing services, while Albertsons can boost loyalty engagement, retention, and basket size through cross‑sell opportunities. The partnership also signals a competitive shift, as other grocers such as Kroger have recently expanded their own Uber Eats relationships, prompting Albertsons to differentiate itself with a broader loyalty benefit.
The collaboration is expected to generate incremental revenue for Uber through increased delivery volume and to enhance Albertsons’ loyalty metrics by providing a tangible, high‑value benefit that encourages repeat visits and higher spend. While the partnership does not directly impact earnings figures, it represents a strategic investment in customer experience and platform integration that could translate into long‑term growth for both companies.
The announcement underscores the growing trend of grocery retailers partnering with technology platforms to offer bundled services, and it positions Albertsons as an innovator in loyalty program evolution while giving Uber a foothold in a key growth area of its business.
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