Air-taxi maker Joby Aviation announced on September 10, 2025, its plans to bring Blade's helicopter and seaplane services to the Uber app as soon as next year. This strategic partnership marks a significant expansion for Uber into the realm of air mobility. The integration will allow Uber users to book premium air transport options directly through the app.
This collaboration diversifies Uber's transportation offerings beyond ground-based services, positioning it in a futuristic and high-value segment of the mobility market. By partnering with Joby Aviation and Blade, Uber is leveraging specialized expertise to offer new modes of movement. This move aligns with Uber's vision of orchestrating movement across multiple dimensions.
For Uber, this initiative enhances its premium service offerings and caters to customers seeking faster, more efficient travel options, particularly for inter-city or specialized routes. The integration is expected to drive user engagement and expand Uber's addressable market in the luxury and time-sensitive travel segments. This strategic partnership underscores Uber's commitment to innovation in transportation.
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