Uber Eats announced on March 25, 2025, a new partnership with Sally Beauty to offer on-demand delivery of beauty supplies nationwide. Customers can now shop for hair care, nail products, and other beauty items from Sally Beauty locations through the Uber Eats app. This collaboration expands Uber's delivery services into a new and significant retail vertical.
This strategic move allows Uber Eats to diversify its merchant offerings and cater to a wider range of consumer needs beyond food and groceries. For Sally Beauty, the partnership provides enhanced convenience for its customers and expands its reach through Uber's extensive delivery network. It leverages the growing demand for instant gratification in retail.
For Uber, securing a major retail partner like Sally Beauty is crucial for growing its Delivery segment and increasing order volumes. This expansion into beauty supply delivery is a key component of Uber's strategy to broaden its platform's utility and reach. It reinforces Uber's position as a comprehensive delivery provider for various consumer goods.
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