Uber launched a water transport hailing service on the scenic Dal Lake in India's Kashmir region on December 2, 2024. This new offering provides rides on traditional boats popular with tourists, expanding Uber's diverse range of mobility options. The initiative marks a unique entry into a new mode of transportation in an international market.
This service aims to cater to tourists and local residents seeking convenient and accessible water transport on Dal Lake. By integrating local transport methods onto its platform, Uber is demonstrating its adaptability to regional markets. This expansion showcases Uber's strategy to offer multi-modal transportation solutions globally.
The launch in Kashmir represents a further step in Uber's geographic diversification and its commitment to innovating beyond traditional car-based ride-hailing. While a niche market, such initiatives contribute to Uber's brand presence and its long-term vision of orchestrating movement across various dimensions. It highlights the company's ability to localize its services.
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