On September 26, 2025, Uber announced the launch of its "Fresh Days" feature, a weekly grocery discount program that offers up to 50% off on fresh produce, meat, and dairy items. The feature will appear as a dedicated banner within the Uber Eats app.
The promotion targets Uber One members, with U.S. members receiving a 30% discount every Tuesday. Some offers are exclusive to the subscription, and the program also includes AI‑driven substitution options and a refund icon for items that fail to arrive fresh.
The move is part of Uber’s strategy to capture a larger share of the grocery delivery market, competing with Amazon and DoorDash, and to drive additional order volume and customer loyalty through its subscription program.
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