Uber Technologies announced on May 6, 2025, an agreement to acquire an 85% stake in Trendyol GO, the online food delivery business of Turkish e-commerce firm Trendyol Group, for approximately $700 million in cash. This acquisition marks a significant expansion for Uber's Delivery segment into the Turkish market. The deal underscores Uber's strategy to grow its international food delivery footprint.
Trendyol GO is a prominent player in Turkey's rapidly growing online food delivery sector. By acquiring a majority stake, Uber aims to consolidate its position in a new, high-potential market. This investment is expected to bring operational synergies and expand Uber Eats' merchant and customer base in the region. The cash transaction reflects Uber's strong financial position to pursue strategic acquisitions.
This acquisition follows Uber's recent termination of the Foodpanda Taiwan deal, indicating a pivot in its international M&A strategy. The focus on Trendyol GO demonstrates Uber's continued commitment to investing in and growing its Delivery segment globally. This strategic move is expected to contribute to Uber's overall top-line expansion and market diversification.
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