Ben & Jerry's escalated its censorship lawsuit against Unilever on January 24, 2025, accusing its parent company of suppressing a social policy statement. The ice cream maker alleged that Unilever blocked the statement because it mentioned President Donald Trump.
This development intensifies the ongoing legal battle between the two entities regarding Ben & Jerry's independent social mission. The accusation points to further alleged interference by Unilever in its subsidiary's activism.
The dispute highlights persistent governance tensions and potential reputational risks for Unilever. The allegations of muzzling a brand over political commentary can impact public perception and brand loyalty.
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