Unilever is acquiring the men's personal care brand Dr. Squatch for $1.5 billion from private equity firm Summit Partners, as reported on June 27, 2025. This acquisition significantly expands Unilever's presence in the men's grooming market.
The purchase aligns with Unilever's strategic focus on shifting its portfolio towards higher-growth Beauty & Wellbeing and Personal Care segments. Dr. Squatch is known for its viral marketing targeting Gen Z men.
This major investment underscores Unilever's commitment to building a portfolio of American brands with international travel potential. The acquisition is expected to enhance Unilever's competitive position in the personal care industry.
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