Unilever acquired the refillable personal care brand Wild for an undisclosed sum on April 1, 2025. This acquisition strengthens Unilever's portfolio in the Beauty & Wellbeing and Personal Care segments.
The purchase aligns with Unilever's strategic pivot towards faster-growing, higher-margin categories and sustainable products. Wild's focus on refillable solutions caters to increasing consumer demand for eco-friendly options.
This bolt-on acquisition is part of Unilever's strategy to fill gaps in premium and natural segments. It supports the company's commitment to technological differentiation and product superiority in key markets.
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