Unilever announced on November 25, 2024, a €100 million investment to develop its AI-powered R&D business for fragrance design and creation. This initiative aims to scale up the company's in-house capabilities in this area.
The investment is part of Unilever's broader strategy to accelerate growth and increase productivity through technological advancements. Leveraging AI in fragrance development can lead to more innovative and consumer-appealing products.
This focus on cutting-edge technology underscores Unilever's commitment to product differentiation and market leadership in its Beauty & Wellbeing segment. The move is expected to enhance the company's competitive edge in a key category.
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