Unilever's market share loss in Indonesia has worsened due to an ongoing boycott against multinational brands operating in Israel, as reported on January 9, 2025. This situation is exacerbated by intense competition from smaller, often cheaper, local rivals.
The boycott has compounded Unilever's existing distribution problems in Southeast Asia's largest economy. This creates a significant challenge for the company's performance in a critical emerging market.
The worsening conditions indicate that the "drastic changes" announced earlier are facing substantial headwinds. Unilever is battling to regain its footing amidst evolving consumer preferences and geopolitical sensitivities.
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