Ulta Beauty announced on February 19, 2025, an exclusive partnership to launch Cécred, Beyoncé Knowles-Carter's hair care brand, in over 1,400 Ulta Beauty stores nationwide and online starting April 6, 2025. This collaboration marks the largest exclusive hair launch in Ulta's history.
The partnership strategically leverages Ulta Beauty's position as the only specialty beauty retailer with a full-service salon in nearly every store. This integration will allow Cécred's salon-quality formulas and efficacious ingredients to reach a broader consumer base, appealing to guests of all generations.
Cécred's award-winning Foundation Collection, including the Hydrating Shampoo and Conditioner and the Fermented Rice & Rose Protein Ritual, will be prominently featured with custom fixtures and branded elements in Ulta stores and salons. This exclusive retail presence is expected to drive significant excitement and traffic, reinforcing Ulta Beauty's leadership in the hair care category.
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