ANUA, a prominent K-beauty skincare brand, announced on February 20, 2025, its nationwide expansion into 1,400 Ulta Beauty stores across the U.S., effective February 2, 2025. This follows its initial online launch on Ulta.com in December 2024, significantly strengthening its connection with North American consumers.
The brand will feature branded displays and front-of-store tables showcasing its bestsellers, including the Heartleaf Pore Control Cleansing Oil. ANUA has achieved substantial social media success, with its brand-related content garnering over 2.4 billion views on TikTok, particularly resonating with Gen Z consumers.
An ANUA representative expressed delight in the strong results from its U.S. retail market expansion, following its online success. The continued partnership with Ulta Beauty aims to further establish ANUA as a leading global skincare brand through strategic marketing and innovative product development tailored to customers.
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