Wheels Up Experience Inc. announced on June 17, 2025, key executive leadership appointments aimed at aligning the company's go-to-market growth strategy with evolving customer needs. These changes are described as a natural next step in the company's transformation journey.
Mark Briffa, previously CEO of Air Partner and EVP, Charter, has been appointed Chief Sales Officer, unifying global sales across Membership and Charter offerings. Meaghan Wells, formerly EVP of Enterprise Planning and Strategy, is now Chief Growth Officer, a new role integrating commercial strategy, revenue management, product strategy, and competitive analysis.
Kristen Lauria, Chief Marketing Officer, will expand her role to include customer experience, driving deeper integration across brand, communications, and customer engagement. Dave Harvey, Chief Commercial Officer, will transition to a senior advisor role through August 2025 to ensure a smooth transition.
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