Upland Software announced a significant advancement in Upland Adestra’s data-driven analytics with the launch of "Audiences." This new capability introduces 'train of thought' analytics to email marketers and data analysts, designed to build greater intelligence and maximize campaign performance.
Adestra’s Audiences empowers users to uncover untapped opportunities within their customer data, all within a single product. This allows marketers to answer critical questions about their best customers, explore new audience segments, and enhance lead engagement.
The new features deliver unmatched intelligence and precise targeting for Adestra customers, facilitating the creation of high-performing, ultra-targeted campaigns. This innovation is expected to significantly elevate marketing efficiency through enhanced email and data collaboration.
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