Peak Credit Union, which serves more than 250,000 members in Oregon and Washington, has entered into a partnership with Upstart Holdings, Inc. to provide personal loans through Upstart’s AI‑powered lending marketplace. The agreement allows qualified applicants to receive Upstart‑generated offers that are customized to Peak’s credit policies before transitioning to a Peak‑branded application and closing experience.
The partnership expands Upstart’s referral network into the Pacific Northwest and gives the fintech company access to Peak’s sizable member base. Upstart’s platform already connects consumers to more than 100 banks and credit unions, and over 90% of its loans are fully automated with no human intervention. Peak Credit Union was formed in 2025 through the merger of TwinStar Credit Union and Northwest Community Credit Union.
Upstart reported that its Q1 2025 revenue grew 67% year‑over‑year to $128 million, with a GAAP net loss of $2 million. In Q2 2025, revenue reached $257 million, a 102% year‑over‑year increase, and the company posted a GAAP net income of $6 million. The partnership is expected to add loan originations and fee revenue, supporting Upstart’s goal of shifting new product funding off its balance sheet by the end of 2025.
Management highlighted that the partnership aligns with Upstart’s strategy to diversify its customer base and accelerate growth in new geographic markets. CEO Brad Garlinghouse noted that the company’s AI models continue to improve risk separation and pricing, and that the Pacific Northwest partnership will help expand access to credit for underserved consumers.
The partnership also reflects broader industry trends toward AI‑driven lending. Upstart’s models analyze a wider range of data points than traditional FICO scores, and the company plans to leverage its expanding partner ecosystem to maintain competitive advantage amid rising interest rates and macroeconomic uncertainty.
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