United Rentals announced on August 28, 2025, the launch of two new features within its suite of digital tools: Smart Suggestions and Equipment Fit Augmented Reality (AR) capabilities. These enhancements are designed to improve the customer experience by enabling faster and more confident rental decisions.
Smart Suggestions anticipate customer needs, streamlining the rental process by offering relevant equipment recommendations. The Equipment Fit Augmented Reality feature provides greater jobsite visibility, allowing customers to visualize equipment placement and fit before placing an order, thereby reducing potential errors and improving planning.
These technological advancements underscore United Rentals' investment in digital differentiation to enhance operational efficiency and customer engagement. By leveraging data-driven insights and immersive tools, the company aims to strengthen its competitive positioning and provide integrated, data-driven solutions to its customers.
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