U.S. Bank launched a new advertising campaign for its Smartly Visa Signature Card, featuring NFL Hall of Fame quarterback Peyton Manning. The campaign debuted with a national TV commercial during the College Football Playoff National Championship game on January 20, with additional ads planned for later in 2025.
The Smartly Visa Signature Card, introduced in late 2024, offers cash back on every purchase without annual fees or spending caps when linked with a U.S. Bank Smartly Savings account. The campaign aims to highlight the card's benefits for everyday purchases and savings.
This marketing initiative is designed to attract new-to-bank clients and deepen relationships with existing customers by promoting an interconnected banking solution. The use of a high-profile celebrity like Manning seeks to increase brand recognition and drive adoption of the Smartly card and savings account.
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