USANA Health Sciences, Inc. announced on December 23, 2024, the acquisition of a 78.8% controlling ownership stake in Hiya Health Products, LLC for $205 million in cash. Hiya Health is a direct-to-consumer provider specializing in children's health and wellness products.
This strategic acquisition marks USANA's decisive entry into the direct-to-consumer channel, diversifying its distribution and reaching a new customer demographic. Hiya generated net sales of $103 million, net income of $19 million, and adjusted EBITDA of $22 million for the last twelve months ended September 30, 2024, with over 200,000 customers.
The transaction is anticipated to be immediately accretive to USANA's 2025 adjusted EBITDA, enhancing the company's ability to generate sustainable long-term growth and deliver value for stakeholders. Hiya's co-founders, Darren Litt and Adam Gillman, will continue to lead the company through its next phase of growth.
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